HD Technology for makeup? Who'd of thunk it!

I read an article out of Canada this week from The Canwest news service "New makeup for a new age of video" Saturday, January 12, 2008.  Basically it said that makeup technology has had to change and grow with the advancements in High Definition technology in the electronics industry, that cosmetics companies are creating technologies that will stand up to the close ups on your new camcorder.  Now far be it from me to say that I think this is just another sales gimmick from a savvy marketing department, I mean who am I, just another lowly makeup artist with 15 years experience, BUT I do think that Jaye Campbell has a point when she says that "Whether you're speaking to someone on the corner or in an office, someone standing two feet away can see every blemish, every line, every spot."  Lets face it you don't get much more High Definition than the naked eye, especially the naked eyes of all the women at your girls night out (except after that 3rd bottle of champagne and dancing for 3 hours, then we don't care what those naked eyes see!)

Don't you think that's funny in itself, ultimately most marketing campaigns are geared towards women getting themselves all dolled up to impress a man, but every woman knows that we spend far longer in front of the mirror if we are going out with the girls.

Anyway I digress, as I said our eyes are the most advanced HD technology around.  So that got me to thinking...do we really NEED HD makeup?  The answer is 'no' in my book, all we need to know is how to apply our makeup properly.  So I thought that I would give everyone a quick 'how to' lesson in flawless, minimal foundation with out the HD, gimmicky sales spiel.

Firstly, if you can see the foundation then you have missed the point.  The foundation is meant to enhance what you have, not behave like a mask that you hide behind.  No, the hiding is the job of the concealer, so that is where we start.  You must get a concealer that matches your skin exactly, even if this takes a couple of concealers.  I recommend the Ali Hamylton concealer in light amber as a starting point for almost everyone, and then one of the other colours to mix it lighter or darker.  The reason I start here is that light amber is a yellow base and covers up red spots and blemishes brilliantly.

So we start here, once you have the right concealer you apply it finely ONLY where it is needed, if you don't have dark circles under your eyes then you don't need concealer there.  I apply the concealer with a brush after mixing the colour on the back of my hand, this warms the product for easier mixing and blending, and then blend it with my finger, usually my ring finger as this is the gentlest finger I have.  I really do concentrate on this part of the foundation process, it is like laying the brick work properly before you render.

Once you have the skin looking nice and even, and you have blended that concealer down to a fine film, then, and only then should you move on to the foundation.  

You really have done 90% of the work at this point.  Then you can get your Dual Finish foundation, the one that you have chosen to match your chest NOT your face, and you can apply it sparingly over your skin with a Powder Mop brush, being sure to blend that product down below the jaw bone and on to the neck.  Another little tip here is to apply the foundation in the same direction as the hairs on your face grow, in a back and forth motion, this will also help your foundation to last longer.

Just add a little bronzing powder and blush to taste and tadaaa, there you have it, flawless, natural, HD technology skin.  You can go out with the confidence that the paparazzi will not get any money for candid shots of you looking shocking to sell to Who Weekly.  

To celebrate your new found, HD technology abilities, ThatMakeUp will give away a Powder Mop Brush to the first 50 orders of either a new Dual Finish Foundation or two refills, so there is no excuse for not having brilliant looking skin.